Bay Dental Associates is a clinic run by a team of five dentists in South Mumbai.
They approached our team for a complete branding exercise. They wanted to illustrate their expertise but also include elements from their customers’ daily lives, such as the city life.
We worked with their team to create it all – logo, website, corporate stationery, and even brand merchandise that could be given to customers to make them more comfortable. The logo represents the “Bay” portion of the brand name by not-so-subtly incorporating the Mumbai skyline in a toothbrush. Anything to cover up for that toothache.