Fuckup Nights is a global movement (250+ cities) born in Mexico to invite entrepreneurs to publicly share business failure stories, allowing others to learn from them.
Fuckup Nights’ New York City chapter wanted ideas to promote the brand concept in unorthodox ways to increase awareness and revenue from events.
The Inverted Sense team presented several ideas, from which the favourite was a keyboard sticker that read “fucked up”, which could be stuck on the ‘delete’ or ‘backspace’ key. Fuckup Nights NYC’s customers and community loved the idea, bought several stickers each, and shared it with their friends and family as well. The organization’s headquarters wanted to distribute these to chapters globally.