We were challenged by the task of depicting several qualities that the services of Image InStylle provides. We conceptualised the name, branding, graphical elements and designed the website to suit the founder and firm’s personality.
The logo is conceptualised from the Chinese Yin-Yang, in Image Management, Yin represents softness, grace, and gentleness while Yang represents strength, power and vigour. The circle with the S in it is the Yin-Yang sign saying the services of this firm are for both gentle and strong and aims for holistic development of an individual. Meanwhile the founder wanted a personal touch and we brought in her initials where S stands for Shraddha. I is an artistic representation of a human and the first initial of the firm. Thus the logo depicts, Image InStylle by Shraddha provides complete solution for an individual.